Certificate in Automotive Marketing Ethics
-- ViewingNowThe Certificate in Automotive Marketing Ethics is a comprehensive course designed to empower automotive professionals with the necessary ethical skills to excel in their careers. This course is critical in an industry where trust and integrity are paramount.
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⢠Automotive Marketing Ethics Overview: Understanding the importance of ethical behavior in automotive marketing, including legal and ethical guidelines, and the consequences of unethical practices.
⢠Consumer Protection Laws: Exploring the laws that protect consumers in the automotive industry, including the Federal Trade Commission Act, the Magnuson-Moss Warranty Act, and state-specific lemon laws.
⢠Advertising Ethics: Examining ethical considerations in automotive advertising, such as truth in advertising, false advertising, and discriminatory advertising practices.
⢠Sales Ethics: Learning about ethical sales practices, including honesty, transparency, and avoiding high-pressure tactics, as well as understanding the legal and ethical implications of deceptive financing practices.
⢠Social Media and Digital Ethics: Discussing the unique ethical challenges presented by social media and digital marketing in the automotive industry, including privacy concerns, online reviews, and cyberbullying.
⢠Diversity, Equity, and Inclusion in Automotive Marketing: Understanding the importance of diversity, equity, and inclusion in automotive marketing, including the ethical implications of cultural competence, accessibility, and avoiding stereotypes.
⢠Environmental Ethics: Examining the ethical considerations surrounding environmental issues in the automotive industry, including sustainable manufacturing, emissions regulations, and alternative fuel vehicles.
⢠Professional Ethics in Automotive Marketing: Discussing the professional ethical standards for automotive marketers, including conflicts of interest, confidentiality, and professional development.
⢠Case Studies in Automotive Marketing Ethics: Analyzing real-world case studies of ethical dilemmas in automotive marketing, including recalls, safety issues, and consumer complaints.
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