Certificate in Automotive Marketing Ethics
-- ViewingNowThe Certificate in Automotive Marketing Ethics is a comprehensive course designed to empower automotive professionals with the necessary ethical skills to excel in their careers. This course is critical in an industry where trust and integrity are paramount.
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โข Automotive Marketing Ethics Overview: Understanding the importance of ethical behavior in automotive marketing, including legal and ethical guidelines, and the consequences of unethical practices.
โข Consumer Protection Laws: Exploring the laws that protect consumers in the automotive industry, including the Federal Trade Commission Act, the Magnuson-Moss Warranty Act, and state-specific lemon laws.
โข Advertising Ethics: Examining ethical considerations in automotive advertising, such as truth in advertising, false advertising, and discriminatory advertising practices.
โข Sales Ethics: Learning about ethical sales practices, including honesty, transparency, and avoiding high-pressure tactics, as well as understanding the legal and ethical implications of deceptive financing practices.
โข Social Media and Digital Ethics: Discussing the unique ethical challenges presented by social media and digital marketing in the automotive industry, including privacy concerns, online reviews, and cyberbullying.
โข Diversity, Equity, and Inclusion in Automotive Marketing: Understanding the importance of diversity, equity, and inclusion in automotive marketing, including the ethical implications of cultural competence, accessibility, and avoiding stereotypes.
โข Environmental Ethics: Examining the ethical considerations surrounding environmental issues in the automotive industry, including sustainable manufacturing, emissions regulations, and alternative fuel vehicles.
โข Professional Ethics in Automotive Marketing: Discussing the professional ethical standards for automotive marketers, including conflicts of interest, confidentiality, and professional development.
โข Case Studies in Automotive Marketing Ethics: Analyzing real-world case studies of ethical dilemmas in automotive marketing, including recalls, safety issues, and consumer complaints.
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