Masterclass Certificate in CX Analytics for Impactful Results
-- ViewingNowThe Masterclass Certificate in CX Analytics for Impactful Results is a comprehensive course designed to equip learners with essential skills in Customer Experience (CX) analytics. This course is crucial in today's business landscape, where understanding customer behavior and preferences is key to driving growth and success.
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⢠Foundations of CX Analytics: Understanding the basics of Customer Experience (CX) Analytics, its importance, and how it impacts business growth.
⢠Data Collection Methods: Exploring various data collection techniques, including surveys, interviews, focus groups, and digital data collection.
⢠Data Analysis Techniques: Learning quantitative and qualitative data analysis methods, such as statistical analysis, text analytics, and sentiment analysis.
⢠Customer Journey Mapping: Identifying key touchpoints and pain points in the customer journey, and developing strategies to improve customer experience.
⢠Voice of the Customer (VoC) Programs: Designing and implementing effective VoC programs to gather customer feedback and insights.
⢠Integrating CX Analytics with Business Operations: Understanding how to integrate CX analytics with business operations, and using CX data to drive business decisions.
⢠Measuring CX Success: Identifying key performance indicators (KPIs) and metrics to measure the success of CX initiatives, including Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES).
⢠Data Visualization Techniques: Presenting CX data in a clear and concise manner to facilitate decision-making.
⢠Ethics in CX Analytics: Understanding ethical considerations when collecting and analyzing customer data, including data privacy and security.
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