Executive Development Programme in Search Marketing and Legal Compliance
-- ViewingNowThe Executive Development Programme in Search Marketing and Legal Compliance is a certificate course designed to equip professionals with the essential skills needed to excel in digital marketing while ensuring legal compliance. This programme is critical for career advancement in today's digital age, where search marketing has become a cornerstone of business growth and success.
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⢠Search Marketing Fundamentals: Understanding SEM, SEO, and PPC
⢠Keyword Research and Analysis: Identifying relevant and profitable keywords
⢠On-page Optimization: Improving website structure and content for search engines
⢠Off-page Optimization: Building backlinks and online presence
⢠PPC Campaign Management: Creating and optimizing pay-per-click campaigns
⢠Analytics and Reporting: Tracking and measuring search marketing performance
⢠Legal Compliance: Understanding copyright, privacy, and data protection laws in digital marketing
⢠Advertising Standards: Complying with truth in advertising and consumer protection regulations
⢠Data Security: Protecting customer information and avoiding data breaches
⢠International Laws: Navigating differences in legal requirements across countries and regions
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