Executive Development Programme in Search Marketing and Legal Compliance
-- ViewingNowThe Executive Development Programme in Search Marketing and Legal Compliance is a certificate course designed to equip professionals with the essential skills needed to excel in digital marketing while ensuring legal compliance. This programme is critical for career advancement in today's digital age, where search marketing has become a cornerstone of business growth and success.
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โข Search Marketing Fundamentals: Understanding SEM, SEO, and PPC
โข Keyword Research and Analysis: Identifying relevant and profitable keywords
โข On-page Optimization: Improving website structure and content for search engines
โข Off-page Optimization: Building backlinks and online presence
โข PPC Campaign Management: Creating and optimizing pay-per-click campaigns
โข Analytics and Reporting: Tracking and measuring search marketing performance
โข Legal Compliance: Understanding copyright, privacy, and data protection laws in digital marketing
โข Advertising Standards: Complying with truth in advertising and consumer protection regulations
โข Data Security: Protecting customer information and avoiding data breaches
โข International Laws: Navigating differences in legal requirements across countries and regions
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