Advanced Certificate in HR Branding: Strategic Insights
-- ViewingNowThe Advanced Certificate in HR Branding: Strategic Insights is a comprehensive course that focuses on the crucial aspect of Human Resource (HR) management - HR branding. This program emphasizes the importance of an organization's employer brand in attracting, engaging, and retaining top talent.
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⢠Advanced HR Branding Strategies – This unit will cover the latest HR branding strategies, techniques, and tools that organizations can use to enhance their employer brand and attract top talent.
⢠Building a Strong Employer Brand – This unit will focus on how to create a strong and authentic employer brand that resonates with the target audience and sets the organization apart from its competitors.
⢠HR Branding & Recruitment Marketing – This unit will explore how HR branding and recruitment marketing can work together to attract and engage top talent, as well as how to measure the effectiveness of these strategies.
⢠Leveraging Social Media for HR Branding – This unit will cover how to use social media platforms like LinkedIn, Twitter, and Instagram to build the employer brand and reach potential candidates.
⢠HR Branding Analytics – This unit will focus on how to measure the impact of HR branding efforts, including metrics like brand awareness, talent engagement, and quality of hire.
⢠HR Branding & Employee Value Proposition (EVP) – This unit will cover how to develop a compelling EVP that aligns with the employer brand and helps attract and retain top talent.
⢠HR Branding & Diversity, Equity, and Inclusion (DEI) – This unit will explore how to build an inclusive employer brand that attracts and retains diverse talent, as well as how to measure progress towards DEI goals.
⢠HR Branding & Internal Communication – This unit will cover how to communicate the employer brand to internal stakeholders, including employees, and how to align internal and external branding efforts.
⢠HR Branding & Culture – This unit will explore how to build an employer brand that reflects the organization's culture and values, and how to use branding to foster a positive employee experience.
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The role of an HR Manager requires strategic planning, overseeing HR policies, and managing employee relations.
**HR Specialist:** 30%
An HR Specialist concentrates on talent acquisition, employee benefits, and compliance with labour legislation.
**HR Analyst:** 20%
HR Analysts handle HR data analysis, reporting, and finding ways to improve HR efficiency and effectiveness.
**HR Coordinator:** 15%
HR Coordinators work on administrative tasks, such as scheduling interviews, managing employee records, and onboarding.
**HR Assistant:** 10%
HR Assistants provide support in various HR functions, including recruitment and employee relations.
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