Advanced Certificate in HR Branding: Strategic Insights
-- ViewingNowThe Advanced Certificate in HR Branding: Strategic Insights is a comprehensive course that focuses on the crucial aspect of Human Resource (HR) management - HR branding. This program emphasizes the importance of an organization's employer brand in attracting, engaging, and retaining top talent.
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โข Advanced HR Branding Strategies – This unit will cover the latest HR branding strategies, techniques, and tools that organizations can use to enhance their employer brand and attract top talent.
โข Building a Strong Employer Brand – This unit will focus on how to create a strong and authentic employer brand that resonates with the target audience and sets the organization apart from its competitors.
โข HR Branding & Recruitment Marketing – This unit will explore how HR branding and recruitment marketing can work together to attract and engage top talent, as well as how to measure the effectiveness of these strategies.
โข Leveraging Social Media for HR Branding – This unit will cover how to use social media platforms like LinkedIn, Twitter, and Instagram to build the employer brand and reach potential candidates.
โข HR Branding Analytics – This unit will focus on how to measure the impact of HR branding efforts, including metrics like brand awareness, talent engagement, and quality of hire.
โข HR Branding & Employee Value Proposition (EVP) – This unit will cover how to develop a compelling EVP that aligns with the employer brand and helps attract and retain top talent.
โข HR Branding & Diversity, Equity, and Inclusion (DEI) – This unit will explore how to build an inclusive employer brand that attracts and retains diverse talent, as well as how to measure progress towards DEI goals.
โข HR Branding & Internal Communication – This unit will cover how to communicate the employer brand to internal stakeholders, including employees, and how to align internal and external branding efforts.
โข HR Branding & Culture – This unit will explore how to build an employer brand that reflects the organization's culture and values, and how to use branding to foster a positive employee experience.
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The role of an HR Manager requires strategic planning, overseeing HR policies, and managing employee relations.
**HR Specialist:** 30%
An HR Specialist concentrates on talent acquisition, employee benefits, and compliance with labour legislation.
**HR Analyst:** 20%
HR Analysts handle HR data analysis, reporting, and finding ways to improve HR efficiency and effectiveness.
**HR Coordinator:** 15%
HR Coordinators work on administrative tasks, such as scheduling interviews, managing employee records, and onboarding.
**HR Assistant:** 10%
HR Assistants provide support in various HR functions, including recruitment and employee relations.
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