Global Certificate Strategic CRM for Digital Transformation
-- ViewingNowThe Global Certificate in Strategic CRM for Digital Transformation is a comprehensive course designed to empower professionals with the skills to drive digital transformation in Customer Relationship Management (CRM). In today's technology-driven world, this course is of paramount importance as businesses strive to optimize their digital strategies, improve customer engagement, and drive growth.
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⢠Strategic CRM Overview: Understanding the concept, benefits, and best practices of strategic Customer Relationship Management (CRM) in the digital age.
⢠Digital Transformation: Exploring the impact of digital transformation on CRM strategies, including the opportunities and challenges it presents.
⢠CRM Data Management: Managing customer data effectively, including data quality, data security, and data privacy in a digital context.
⢠Customer Experience (CX) Design: Designing and delivering exceptional customer experiences across all digital touchpoints.
⢠CRM Analytics: Leveraging data analytics to gain insights into customer behavior, preferences, and needs, and to inform CRM strategies.
⢠CRM Technology: Understanding the role of technology in strategic CRM, including CRM platforms, AI, machine learning, and automation.
⢠CRM Integration: Integrating CRM with other business systems, such as marketing automation, sales automation, and customer service platforms.
⢠Change Management: Managing change effectively during CRM digital transformation, including stakeholder engagement, communication, and training.
⢠CRM Metrics and Measurement: Measuring the success of CRM strategies, including key performance indicators (KPIs) and return on investment (ROI).
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