Global Certificate Strategic CRM for Digital Transformation
-- viewing nowThe Global Certificate in Strategic CRM for Digital Transformation is a comprehensive course designed to empower professionals with the skills to drive digital transformation in Customer Relationship Management (CRM). In today's technology-driven world, this course is of paramount importance as businesses strive to optimize their digital strategies, improve customer engagement, and drive growth.
4,510+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Strategic CRM Overview: Understanding the concept, benefits, and best practices of strategic Customer Relationship Management (CRM) in the digital age.
• Digital Transformation: Exploring the impact of digital transformation on CRM strategies, including the opportunities and challenges it presents.
• CRM Data Management: Managing customer data effectively, including data quality, data security, and data privacy in a digital context.
• Customer Experience (CX) Design: Designing and delivering exceptional customer experiences across all digital touchpoints.
• CRM Analytics: Leveraging data analytics to gain insights into customer behavior, preferences, and needs, and to inform CRM strategies.
• CRM Technology: Understanding the role of technology in strategic CRM, including CRM platforms, AI, machine learning, and automation.
• CRM Integration: Integrating CRM with other business systems, such as marketing automation, sales automation, and customer service platforms.
• Change Management: Managing change effectively during CRM digital transformation, including stakeholder engagement, communication, and training.
• CRM Metrics and Measurement: Measuring the success of CRM strategies, including key performance indicators (KPIs) and return on investment (ROI).
Career Path
