Executive Development Programme in Media & Communication: Strategic Thinking
-- ViewingNowThe Executive Development Programme in Media & Communication: Strategic Thinking is a certificate course designed to empower professionals with advanced skills in media and communication strategies. In an era of rapid digital transformation, this programme emphasizes the importance of understanding the complex media landscape and employing innovative communication approaches.
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⢠Strategic Media Planning: An in-depth understanding of the role of media planning in communication strategies, including media mix modeling, audience segmentation, and channel selection.
⢠Crisis Communication: Techniques for managing communication during a crisis, including issues identification, stakeholder analysis, and message development.
⢠Digital Communications: An exploration of the latest digital communication trends and technologies, including social media, mobile marketing, and content marketing.
⢠Brand Strategy: The principles of building and managing strong brands, including brand positioning, messaging, and visual identity.
⢠Corporate Communication: The role of communication in building and maintaining a positive corporate reputation, including internal communication, external communication, and crisis management.
⢠Data-Driven Decision Making: The use of data and analytics in communication strategy, including measurement and evaluation, data visualization, and storytelling.
⢠Stakeholder Engagement: Strategies for engaging with key stakeholders, including government, NGOs, and the media, to build relationships and influence opinion.
⢠Media Relations: Building and maintaining relationships with the media, including media outreach, press releases, and interviews.
⢠Cross-Cultural Communication: Best practices for communicating effectively across different cultures and languages, including cultural awareness, language translation, and global media strategies.
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