Executive Development Programme in Media & Communication: Strategic Thinking
-- viewing nowThe Executive Development Programme in Media & Communication: Strategic Thinking is a certificate course designed to empower professionals with advanced skills in media and communication strategies. In an era of rapid digital transformation, this programme emphasizes the importance of understanding the complex media landscape and employing innovative communication approaches.
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Course Details
• Strategic Media Planning: An in-depth understanding of the role of media planning in communication strategies, including media mix modeling, audience segmentation, and channel selection.
• Crisis Communication: Techniques for managing communication during a crisis, including issues identification, stakeholder analysis, and message development.
• Digital Communications: An exploration of the latest digital communication trends and technologies, including social media, mobile marketing, and content marketing.
• Brand Strategy: The principles of building and managing strong brands, including brand positioning, messaging, and visual identity.
• Corporate Communication: The role of communication in building and maintaining a positive corporate reputation, including internal communication, external communication, and crisis management.
• Data-Driven Decision Making: The use of data and analytics in communication strategy, including measurement and evaluation, data visualization, and storytelling.
• Stakeholder Engagement: Strategies for engaging with key stakeholders, including government, NGOs, and the media, to build relationships and influence opinion.
• Media Relations: Building and maintaining relationships with the media, including media outreach, press releases, and interviews.
• Cross-Cultural Communication: Best practices for communicating effectively across different cultures and languages, including cultural awareness, language translation, and global media strategies.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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