Executive Development Programme Ad Fraud & Consumer Trust
-- ViewingNowThe Executive Development Programme in Ad Fraud & Consumer Trust is a certificate course designed to tackle the growing challenge of ad fraud and declining consumer trust in the digital advertising industry. This program emphasizes the importance of maintaining ethical standards, fostering transparency, and building consumer trust in the digital ad ecosystem.
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⢠Ad Fraud Basics
⢠Understanding Consumer Trust
⢠Types of Ad Fraud: Bots, Click Farms, and Human Traffic
⢠Measuring and Quantifying Ad Fraud
⢠The Impact of Ad Fraud on Consumer Trust
⢠Strategies to Combat Ad Fraud: Detection, Prevention, and Mitigation
⢠Building and Maintaining Consumer Trust in Advertising
⢠Legal and Ethical Considerations in Ad Fraud and Consumer Trust
⢠Case Studies: Real-World Examples of Ad Fraud and Consumer Trust
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