Executive Development Programme Ad Fraud & Consumer Trust
-- ViewingNowThe Executive Development Programme in Ad Fraud & Consumer Trust is a certificate course designed to tackle the growing challenge of ad fraud and declining consumer trust in the digital advertising industry. This program emphasizes the importance of maintaining ethical standards, fostering transparency, and building consumer trust in the digital ad ecosystem.
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โข Ad Fraud Basics
โข Understanding Consumer Trust
โข Types of Ad Fraud: Bots, Click Farms, and Human Traffic
โข Measuring and Quantifying Ad Fraud
โข The Impact of Ad Fraud on Consumer Trust
โข Strategies to Combat Ad Fraud: Detection, Prevention, and Mitigation
โข Building and Maintaining Consumer Trust in Advertising
โข Legal and Ethical Considerations in Ad Fraud and Consumer Trust
โข Case Studies: Real-World Examples of Ad Fraud and Consumer Trust
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