Advanced Certificate in Travel & Tourism Management: Strategic Planning
-- ViewingNowThe Advanced Certificate in Travel & Tourism Management: Strategic Planning is a comprehensive course designed to equip learners with advanced skills in strategic planning and management within the travel and tourism industry. This certification is crucial in a time when the travel industry is bouncing back from the pandemic, with a renewed demand for strategic planning professionals who can navigate the complexities of this dynamic sector.
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⢠Advanced Strategic Planning in Travel & Tourism – This unit covers the development and implementation of advanced strategic plans in the travel and tourism industry, including the analysis of market trends, competition, and customer needs.<br> ⢠Tourism Policy and Planning – This unit explores the role of policy and planning in the tourism industry, including the development of sustainable tourism strategies and the impact of government policies on tourism businesses.<br> ⢠Strategic Marketing in Travel & Tourism – This unit examines the principles of strategic marketing in the travel and tourism industry, including market research, segmentation, targeting, and positioning.<br> ⢠Financial Management for Tourism Managers – This unit covers the financial management of tourism businesses, including budgeting, financial planning, and cost control.<br> ⢠Change Management in Travel & Tourism &ndgt; This unit explores the principles of change management in the travel and tourism industry, including the management of organizational change, stakeholder engagement, and communication strategies.<br> ⢠Destination Management – This unit examines the principles of destination management, including the development of tourism products and services, the management of visitor experiences, and the promotion of destinations to target markets.<br> ⢠Human Resource Management in Travel & Tourism – This unit covers the principles of human resource management in the travel and tourism industry, including recruitment, selection, training, and development.<br> ⢠Tourism Law and Ethics – This unit explores the legal and ethical issues in the tourism industry, including contract law, tort law, intellectual property law, and ethical considerations in tourism development and management.<br> ⢠Research Methods in Travel & Tourism – This unit covers the research methods used in the travel and tourism industry, including quantitative and qualitative research techniques, data analysis, and research ethics.<br> ⢠E-Tourism and Digital Marketing – This unit examines the role of e-tourism and digital marketing in the travel and
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