Advanced Certificate in Travel & Tourism Management: Strategic Planning
-- ViewingNowThe Advanced Certificate in Travel & Tourism Management: Strategic Planning is a comprehensive course designed to equip learners with advanced skills in strategic planning and management within the travel and tourism industry. This certification is crucial in a time when the travel industry is bouncing back from the pandemic, with a renewed demand for strategic planning professionals who can navigate the complexities of this dynamic sector.
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ร propos de ce cours
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ร 2-3 heures par semaine
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Dรฉtails du cours
โข Advanced Strategic Planning in Travel & Tourism – This unit covers the development and implementation of advanced strategic plans in the travel and tourism industry, including the analysis of market trends, competition, and customer needs.<br> โข Tourism Policy and Planning – This unit explores the role of policy and planning in the tourism industry, including the development of sustainable tourism strategies and the impact of government policies on tourism businesses.<br> โข Strategic Marketing in Travel & Tourism – This unit examines the principles of strategic marketing in the travel and tourism industry, including market research, segmentation, targeting, and positioning.<br> โข Financial Management for Tourism Managers – This unit covers the financial management of tourism businesses, including budgeting, financial planning, and cost control.<br> โข Change Management in Travel & Tourism &ndgt; This unit explores the principles of change management in the travel and tourism industry, including the management of organizational change, stakeholder engagement, and communication strategies.<br> โข Destination Management – This unit examines the principles of destination management, including the development of tourism products and services, the management of visitor experiences, and the promotion of destinations to target markets.<br> โข Human Resource Management in Travel & Tourism – This unit covers the principles of human resource management in the travel and tourism industry, including recruitment, selection, training, and development.<br> โข Tourism Law and Ethics – This unit explores the legal and ethical issues in the tourism industry, including contract law, tort law, intellectual property law, and ethical considerations in tourism development and management.<br> โข Research Methods in Travel & Tourism – This unit covers the research methods used in the travel and tourism industry, including quantitative and qualitative research techniques, data analysis, and research ethics.<br> โข E-Tourism and Digital Marketing – This unit examines the role of e-tourism and digital marketing in the travel and
Parcours professionnel
Exigences d'admission
- Comprรฉhension de base de la matiรจre
- Maรฎtrise de la langue anglaise
- Accรจs ร l'ordinateur et ร Internet
- Compรฉtences informatiques de base
- Dรฉvouement pour terminer le cours
Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.
Statut du cours
Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :
- Non accrรฉditรฉ par un organisme reconnu
- Non rรฉglementรฉ par une institution autorisรฉe
- Complรฉmentaire aux qualifications formelles
Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.
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Frais de cours
- 3-4 heures par semaine
- Livraison anticipรฉe du certificat
- Inscription ouverte - commencez quand vous voulez
- 2-3 heures par semaine
- Livraison rรฉguliรจre du certificat
- Inscription ouverte - commencez quand vous voulez
- Accรจs complet au cours
- Certificat numรฉrique
- Supports de cours
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