Executive Development Programme in Impactful Price Leadership
-- ViewingNowThe Executive Development Programme in Impactful Price Leadership is a certificate course designed to empower professionals with strategic pricing skills. In today's competitive business landscape, effective pricing strategies significantly contribute to a company's bottom line, making this course crucial for career advancement.
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GBP £ 140
GBP £ 202
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⢠Price Strategy Foundation: Understanding the basics of price leadership and strategy, including pricing models, cost-plus pricing, value-based pricing, and competitive pricing.
⢠Price Positioning and Perception: Exploring the role of price positioning in shaping consumer perceptions and buying decisions, and learning how to effectively position prices to maximize profitability and market share.
⢠Price Analysis and Optimization: Analyzing pricing data and trends to optimize prices, including techniques for price elasticity, discounting, and markdowns.
⢠Price Leadership in Different Markets: Examining the unique challenges and opportunities of price leadership in different markets, including B2B, B2C, and international markets.
⢠Price Psychology and Behavioral Economics: Understanding the psychological and emotional factors that influence consumer decision-making and how to use these insights to design effective pricing strategies.
⢠Price Communication and Negotiation: Learning how to effectively communicate and negotiate prices with customers, suppliers, and partners to maximize value and profitability.
⢠Price Innovation and Differentiation: Exploring ways to differentiate and innovate through pricing, including dynamic pricing, premium pricing, and tiered pricing.
⢠Price Management and Governance: Establishing effective pricing governance and management practices to ensure alignment with business objectives and to mitigate risks.
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