Executive Development Programme in Impactful Price Leadership
-- ViewingNowThe Executive Development Programme in Impactful Price Leadership is a certificate course designed to empower professionals with strategic pricing skills. In today's competitive business landscape, effective pricing strategies significantly contribute to a company's bottom line, making this course crucial for career advancement.
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โข Price Strategy Foundation: Understanding the basics of price leadership and strategy, including pricing models, cost-plus pricing, value-based pricing, and competitive pricing.
โข Price Positioning and Perception: Exploring the role of price positioning in shaping consumer perceptions and buying decisions, and learning how to effectively position prices to maximize profitability and market share.
โข Price Analysis and Optimization: Analyzing pricing data and trends to optimize prices, including techniques for price elasticity, discounting, and markdowns.
โข Price Leadership in Different Markets: Examining the unique challenges and opportunities of price leadership in different markets, including B2B, B2C, and international markets.
โข Price Psychology and Behavioral Economics: Understanding the psychological and emotional factors that influence consumer decision-making and how to use these insights to design effective pricing strategies.
โข Price Communication and Negotiation: Learning how to effectively communicate and negotiate prices with customers, suppliers, and partners to maximize value and profitability.
โข Price Innovation and Differentiation: Exploring ways to differentiate and innovate through pricing, including dynamic pricing, premium pricing, and tiered pricing.
โข Price Management and Governance: Establishing effective pricing governance and management practices to ensure alignment with business objectives and to mitigate risks.
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