Executive Development Programme in Sales Networking and Lead Generation
-- ViewingNowThe Executive Development Programme in Sales Networking and Lead Generation is a certificate course designed to empower professionals with the skills necessary to excel in sales and marketing. This program focuses on teaching modern sales techniques, networking strategies, and lead generation methods that are in high industry demand.
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⢠Sales Networking Foundation: Understanding the importance of building a strong sales network, identifying key stakeholders, and establishing relationships. ⢠Prospecting and Lead Qualification: Techniques for identifying potential leads, qualifying them based on specific criteria, and prioritizing outreach. ⢠Effective Communication Strategies: Best practices for clear and persuasive communication, including active listening, asking open-ended questions, and tailoring messaging to specific audiences. ⢠Leveraging Social Media for Lead Generation: Utilizing social media platforms to expand your professional network, engage with potential leads, and generate new business opportunities. ⢠Network Analysis and Visualization: Analyzing and visualizing your sales network to identify key contacts, understand relationship dynamics, and uncover new opportunities. ⢠Influence and Negotiation Techniques: Strategies for building rapport, influencing decision-makers, and negotiating favorable terms. ⢠Measuring Sales Networking Success: Metrics and analytics for tracking the effectiveness of your sales networking efforts, including lead generation, conversion rates, and network growth. ⢠Building a Sales Networking Plan: Creating a comprehensive plan for building and maintaining your sales network, including setting goals, identifying target audiences, and scheduling regular outreach activities. ⢠Continuous Learning and Improvement: Staying up-to-date with the latest trends and best practices in sales networking, and continuously refining your skills and strategies based on feedback and results.
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