Executive Development Programme in Strategic Edge Management in MR
-- ViewingNowThe Executive Development Programme in Strategic Edge Management is a comprehensive certificate course designed to provide learners with essential skills for career advancement in the dynamic field of Marketing Research (MR). This programme emphasizes the importance of strategic decision-making and forward-thinking in MR, empowering learners to drive growth and innovation for their organizations.
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⢠Strategic Management: Understanding the strategic environment, analyzing competition, and developing a sustainable competitive advantage.
⢠Innovation and Technology Management: Identifying technology trends, managing innovation, and leveraging technology for strategic advantage.
⢠Marketing Strategy: Developing marketing strategies that align with business objectives, segmentation, targeting, and positioning.
⢠Financial Management: Understanding financial statements, budgeting, cost management, and financial analysis for strategic decision making.
⢠Leadership and Change Management: Developing leadership skills, leading organizational change, and managing cultural diversity.
⢠Operations and Supply Chain Management: Improving operational efficiency, managing supply chain risks, and optimizing supply chain performance.
⢠Business Ethics and Corporate Social Responsibility: Understanding ethical issues in business, stakeholder management, and corporate social responsibility.
⢠Global Business Strategy: Developing strategies for international markets, managing global teams, and understanding cultural differences.
⢠Data Analytics and Decision Making: Using data analytics for strategic decision making, managing data risks, and developing data-driven business models.
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