Professional Certificate in Mobile App KPI Analysis
-- ViewingNowThe Professional Certificate in Mobile App KPI Analysis is a crucial course for professionals seeking to excel in the mobile app industry. This program focuses on key performance indicators (KPIs) that matter most to mobile apps, providing learners with a deep understanding of user engagement, retention, and monetization metrics.
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⢠Mobile App KPIs Overview: Understanding Key Performance Indicators (KPIs) in mobile app analysis, selecting relevant KPIs, and setting up a KPI framework. ⢠User Engagement KPIs: Analyzing user behavior through KPIs like daily active users (DAU), session length, and in-app actions. ⢠Acquisition & Retention KPIs: Monitoring user acquisition and retention through KPIs such as user acquisition cost (UAC), churn rate, and retention rate. ⢠Monetization KPIs: Evaluating revenue and monetization strategies via KPIs like average revenue per user (ARPU), lifetime value (LTV), and conversion rate. ⢠App Performance KPIs: Assessing app performance through KPIs like load times, crash rates, and API response times. ⢠Segmentation & Cohort Analysis: Applying segmentation and cohort analysis techniques to better understand user behavior and improve KPI performance. ⢠A/B Testing & Optimization: Implementing A/B testing and optimization strategies to enhance KPI results and app performance. ⢠Visualizing & Reporting KPIs: Presenting KPI data through visualization tools and reporting methods for effective communication and decision-making.
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