Global Certificate in Ad Tech & Future Technologies
-- ViewingNowThe Global Certificate in Ad Tech & Future Technologies is a comprehensive course designed to meet the growing industry demand for professionals with expertise in advanced advertising technologies. This certificate course equips learners with essential skills necessary for career advancement in the rapidly evolving Ad Tech landscape.
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GBP £ 140
GBP £ 202
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โข Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, and the role of data in ad targeting.
โข Data Management Platforms (DMPs): Learning to collect, organize, and activate first, second, and third-party data for targeted advertising campaigns.
โข Demand Side Platforms (DSPs): Mastering the use of DSPs to automate the buying of ad inventory across various channels and devices.
โข Supply Side Platforms (SSPs): Exploring the world of SSPs, understanding the publisher's perspective, and optimizing yield management.
โข Ad Exchanges & Ad Networks: Differentiating between ad exchanges and ad networks, and learning to leverage their unique advantages in ad campaigns.
โข Cross-Device Tracking & Attribution: Navigating the complexities of tracking users across devices and attributing conversions to the appropriate touchpoints.
โข Ad Fraud & Viewability: Identifying and combating ad fraud, ensuring viewability, and maintaining brand safety.
โข Privacy & Compliance: Staying up-to-date with privacy regulations (GDPR, CCPA), data protection, and ethical advertising practices.
โข Emerging Ad Tech Trends: Exploring innovations shaping the ad tech industry, such as AI, machine learning, and advanced analytics.
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