Executive Development Programme in Managing Mobile Product Portfolios
-- ViewingNowThe Executive Development Programme in Managing Mobile Product Portfolios is a certificate course designed to empower professionals with the necessary skills to manage mobile product portfolios effectively. This programme is crucial in today's digital age, where mobile technology has become a necessity for businesses to reach their customers.
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โข Mobile Product Management Fundamentals: Understanding the basics of mobile product management, including the product lifecycle, market analysis, and user research.
โข Mobile Product Strategy: Developing a strategic approach to mobile product development, including identifying target audiences, defining value propositions, and establishing key performance indicators (KPIs).
โข Mobile App Design and Development: Exploring best practices for mobile app design and development, with a focus on user experience (UX) and user interface (UI) design, agile development methodologies, and cross-platform compatibility.
โข Mobile Analytics and Data-Driven Decision Making: Leveraging mobile analytics tools to track user engagement, measure product performance, and inform data-driven decisions.
โข Mobile Monetization Strategies: Examining various mobile monetization models, including in-app purchases, subscriptions, and advertising, and identifying the most effective approach for a given product.
โข Mobile Product Marketing: Developing and executing effective mobile product marketing campaigns, including app store optimization (ASO), social media marketing, and influencer partnerships.
โข Mobile Product Launch and Go-to-Market Strategy: Planning and executing successful mobile product launches, including defining go-to-market strategies, coordinating cross-functional teams, and managing stakeholder communications.
โข Mobile Product Lifecycle Management: Managing the entire mobile product lifecycle, from conception and development to launch, growth, and sunsetting, and ensuring alignment with business objectives and user needs.
โข Ethics and Compliance in Mobile Product Management: Understanding the ethical and legal considerations of mobile product management, including data privacy, security, and compliance with app store guidelines and regulations.
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