Executive Development Programme in Managing Mobile Product Portfolios
-- viewing nowThe Executive Development Programme in Managing Mobile Product Portfolios is a certificate course designed to empower professionals with the necessary skills to manage mobile product portfolios effectively. This programme is crucial in today's digital age, where mobile technology has become a necessity for businesses to reach their customers.
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Course Details
• Mobile Product Management Fundamentals: Understanding the basics of mobile product management, including the product lifecycle, market analysis, and user research.
• Mobile Product Strategy: Developing a strategic approach to mobile product development, including identifying target audiences, defining value propositions, and establishing key performance indicators (KPIs).
• Mobile App Design and Development: Exploring best practices for mobile app design and development, with a focus on user experience (UX) and user interface (UI) design, agile development methodologies, and cross-platform compatibility.
• Mobile Analytics and Data-Driven Decision Making: Leveraging mobile analytics tools to track user engagement, measure product performance, and inform data-driven decisions.
• Mobile Monetization Strategies: Examining various mobile monetization models, including in-app purchases, subscriptions, and advertising, and identifying the most effective approach for a given product.
• Mobile Product Marketing: Developing and executing effective mobile product marketing campaigns, including app store optimization (ASO), social media marketing, and influencer partnerships.
• Mobile Product Launch and Go-to-Market Strategy: Planning and executing successful mobile product launches, including defining go-to-market strategies, coordinating cross-functional teams, and managing stakeholder communications.
• Mobile Product Lifecycle Management: Managing the entire mobile product lifecycle, from conception and development to launch, growth, and sunsetting, and ensuring alignment with business objectives and user needs.
• Ethics and Compliance in Mobile Product Management: Understanding the ethical and legal considerations of mobile product management, including data privacy, security, and compliance with app store guidelines and regulations.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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