Global Certificate in Ad Tech & Innovation Management
-- ViewingNowThe Global Certificate in Ad Tech & Innovation Management is a comprehensive course designed to meet the growing industry demand for professionals with expertise in advertising technology. This program equips learners with essential skills to navigate the complex world of ad tech, data-driven marketing, and digital innovation.
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โข Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, and ad exchanges.
โข Data Management Platforms (DMPs): Learning the role of DMPs in ad tech, data collection, and segmentation.
โข Demand Side Platforms (DSPs): Exploring the use of DSPs, bidding strategies, and campaign optimization.
โข Supply Side Platforms (SSPs): Examining SSPs, publisher monetization, and inventory management.
โข Ad Operations & Yield Management: Delving into ad operations workflows, yield optimization, and ad trafficking.
โข Ad Fraud & Viewability: Identifying ad fraud types, viewability challenges, and brand safety measures.
โข Privacy & Compliance: Understanding data privacy regulations, GDPR, CCPA, and ad tech compliance.
โข Innovation in Ad Tech: Exploring emerging trends, technologies, and innovations in ad tech.
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