Global Certificate in Ad Tech & Innovation Management
-- viewing nowThe Global Certificate in Ad Tech & Innovation Management is a comprehensive course designed to meet the growing industry demand for professionals with expertise in advertising technology. This program equips learners with essential skills to navigate the complex world of ad tech, data-driven marketing, and digital innovation.
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Course Details
• Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, and ad exchanges.
• Data Management Platforms (DMPs): Learning the role of DMPs in ad tech, data collection, and segmentation.
• Demand Side Platforms (DSPs): Exploring the use of DSPs, bidding strategies, and campaign optimization.
• Supply Side Platforms (SSPs): Examining SSPs, publisher monetization, and inventory management.
• Ad Operations & Yield Management: Delving into ad operations workflows, yield optimization, and ad trafficking.
• Ad Fraud & Viewability: Identifying ad fraud types, viewability challenges, and brand safety measures.
• Privacy & Compliance: Understanding data privacy regulations, GDPR, CCPA, and ad tech compliance.
• Innovation in Ad Tech: Exploring emerging trends, technologies, and innovations in ad tech.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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