Global Certificate in Future of Ad Tech
-- ViewingNowThe Global Certificate in Future of Ad Tech is a comprehensive course designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising technology landscape. This course is critical for professionals seeking to stay ahead in the industry, as Ad Tech continues to redefine marketing strategies and tactics.
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โข Future of Ad Tech Trends: Emerging trends in advertising technology, including programmatic advertising, AI-powered advertising, and immersive advertising.
โข Data Privacy and Ethics: Understanding data privacy regulations, ethical considerations, and consumer data protection in ad tech.
โข Programmatic Advertising: Automated ad buying and selling, real-time bidding, and programmatic direct.
โข AI and Machine Learning: Utilizing AI and machine learning to optimize ad campaigns, personalize ads, and improve ad performance.
โข Cross-platform Advertising: Strategies for delivering seamless ad experiences across multiple devices and platforms.
โข Ad Attribution and Measurement: Techniques for measuring ad effectiveness, attribution models, and multi-touch attribution.
โข Ad Fraud and Security: Identifying and preventing ad fraud, ensuring ad viewability, and maintaining ad security.
โข Emerging Ad Formats: Exploring immersive ad formats such as virtual reality (VR), augmented reality (AR), and 360-degree video.
โข Ad Tech Regulations: Overview of global ad tech regulations, self-regulation, and industry best practices.
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