Certificate in Pricing for High-Performance
-- ViewingNowThe Certificate in Pricing for High-Performance is a comprehensive course designed to empower learners with essential pricing strategies and skills for career advancement. This program focuses on the importance of pricing in business success and covers a wide range of topics, including value-based pricing, cost-plus pricing, discounting strategies, and price psychology.
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โข Fundamentals of Pricing: Understanding the basic concepts and principles of pricing, including cost-plus pricing, value-based pricing, and competitive pricing.
โข Pricing Strategies: Exploring various pricing strategies, such as skimming, penetration, bundling, and discount pricing.
โข Psychology of Pricing: Examining the role of consumer psychology in pricing decisions, including price anchoring, charm pricing, and reference pricing.
โข Pricing Analytics: Learning how to use data analytics to inform pricing decisions, including segmentation, elasticity, and optimization.
โข Dynamic Pricing: Understanding the concept of dynamic pricing and how to implement it in different industries and contexts.
โข Pricing for High-Performance: Developing pricing strategies to maximize profits and drive growth, including pricing for profitability, pricing for customer lifetime value, and pricing for value creation.
โข Pricing in Distribution Channels: Exploring the complexities of pricing in distribution channels, including channel conflicts, pricing transparency, and agency issues.
โข Pricing Ethics and Compliance: Examining the ethical and legal considerations in pricing decisions, including price discrimination, deceptive pricing, and fair trade practices.
โข Pricing Leadership: Building the skills needed to lead pricing initiatives, including communication, negotiation, and stakeholder management.
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