Executive Development Programme in Video Promotion & Strategy
-- ViewingNowThe Executive Development Programme in Video Promotion & Strategy is a certificate course designed to equip learners with essential skills for career advancement in the digital marketing industry. With the increasing demand for video content in today's digital landscape, this programme focuses on the importance of video promotion and strategy in enhancing brand visibility and engagement.
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GBP £ 140
GBP £ 202
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โข Video Production Basics: Understanding the fundamentals of video production, including pre-production, production, and post-production. Learning about video equipment, lighting, sound, and editing techniques.
โข Video Strategy Development: Defining and implementing a video marketing strategy to support business goals. Identifying target audiences, distribution channels, and key performance indicators.
โข Search Engine Optimization (SEO) for Video: Optimizing video content for search engines to improve visibility and discoverability. Learning about video SEO best practices, including metadata optimization, video sitemaps, and video transcription.
โข Social Media Video Promotion: Leveraging social media platforms to promote video content and engage with target audiences. Learning about social media video formats, best practices, and analytics.
โข Video Analytics and Reporting: Measuring and analyzing video performance to optimize content and strategy. Learning about video analytics tools, metrics, and reporting.
โข Video Advertising and Monetization: Exploring video advertising and monetization options, including pre-roll, mid-roll, and post-roll ads, sponsorships, and product placements. Learning about video ad platforms, best practices, and revenue optimization.
โข Video Content Planning and Creation: Planning and creating engaging and high-quality video content. Learning about video content formats, styles, and storytelling techniques.
โข Video Distribution and Promotion: Distributing and promoting video content across various channels, including social media, email, and websites. Learning about video distribution best practices and analytics.
โข Video Production Workflow Management: Managing the video production workflow, including scheduling, budgeting, and resource allocation. Learning about video production project management tools and techniques.
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