Executive Development Programme in Video Promotion & Strategy
-- viewing nowThe Executive Development Programme in Video Promotion & Strategy is a certificate course designed to equip learners with essential skills for career advancement in the digital marketing industry. With the increasing demand for video content in today's digital landscape, this programme focuses on the importance of video promotion and strategy in enhancing brand visibility and engagement.
3,018+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Video Production Basics: Understanding the fundamentals of video production, including pre-production, production, and post-production. Learning about video equipment, lighting, sound, and editing techniques.
• Video Strategy Development: Defining and implementing a video marketing strategy to support business goals. Identifying target audiences, distribution channels, and key performance indicators.
• Search Engine Optimization (SEO) for Video: Optimizing video content for search engines to improve visibility and discoverability. Learning about video SEO best practices, including metadata optimization, video sitemaps, and video transcription.
• Social Media Video Promotion: Leveraging social media platforms to promote video content and engage with target audiences. Learning about social media video formats, best practices, and analytics.
• Video Analytics and Reporting: Measuring and analyzing video performance to optimize content and strategy. Learning about video analytics tools, metrics, and reporting.
• Video Advertising and Monetization: Exploring video advertising and monetization options, including pre-roll, mid-roll, and post-roll ads, sponsorships, and product placements. Learning about video ad platforms, best practices, and revenue optimization.
• Video Content Planning and Creation: Planning and creating engaging and high-quality video content. Learning about video content formats, styles, and storytelling techniques.
• Video Distribution and Promotion: Distributing and promoting video content across various channels, including social media, email, and websites. Learning about video distribution best practices and analytics.
• Video Production Workflow Management: Managing the video production workflow, including scheduling, budgeting, and resource allocation. Learning about video production project management tools and techniques.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate