Professional Certificate in Next-Gen Facebook Marketing
-- ViewingNowThe Professional Certificate in Next-Gen Facebook Marketing is a vital course designed to empower learners with cutting-edge Facebook marketing strategies. This program is essential for professionals looking to excel in the rapidly changing digital marketing landscape, where Facebook remains a dominant force.
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โข Facebook Marketing Fundamentals: Understanding the Facebook platform, creating a business page, and setting up a Facebook Ads account.
โข Facebook Audience Insights: Learning how to use Facebook Audience Insights to understand target audiences, their interests, and behaviors.
โข Creating Engaging Facebook Content: Best practices for creating visuals, videos, and written content that resonates with Facebook audiences.
โข Facebook Advertising Campaigns: Setting up and managing Facebook ad campaigns, including ad objectives, targeting, budgeting, and bidding strategies.
โข Facebook Ad Placements: Understanding the various ad placements on Facebook, including the News Feed, Right Column, Instant Articles, In-stream videos, and Stories.
โข Facebook Retargeting Campaigns: Setting up and managing Facebook retargeting campaigns to reach users who have previously interacted with a business.
โข Facebook Analytics and Reporting: Analyzing Facebook campaign performance, understanding key metrics, and creating reports.
โข Facebook Messenger Marketing: Leveraging Facebook Messenger for customer engagement, including automated chatbots and messaging campaigns.
โข Facebook Marketing Strategy: Developing a comprehensive Facebook marketing strategy, including audience segmentation, content planning, and campaign management.
Optional Unit:
โข Facebook Lead Generation: Setting up and managing Facebook lead generation campaigns, including lead forms and landing pages.
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