Professional Certificate in Next-Gen Facebook Marketing
-- viewing nowThe Professional Certificate in Next-Gen Facebook Marketing is a vital course designed to empower learners with cutting-edge Facebook marketing strategies. This program is essential for professionals looking to excel in the rapidly changing digital marketing landscape, where Facebook remains a dominant force.
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Course Details
• Facebook Marketing Fundamentals: Understanding the Facebook platform, creating a business page, and setting up a Facebook Ads account.
• Facebook Audience Insights: Learning how to use Facebook Audience Insights to understand target audiences, their interests, and behaviors.
• Creating Engaging Facebook Content: Best practices for creating visuals, videos, and written content that resonates with Facebook audiences.
• Facebook Advertising Campaigns: Setting up and managing Facebook ad campaigns, including ad objectives, targeting, budgeting, and bidding strategies.
• Facebook Ad Placements: Understanding the various ad placements on Facebook, including the News Feed, Right Column, Instant Articles, In-stream videos, and Stories.
• Facebook Retargeting Campaigns: Setting up and managing Facebook retargeting campaigns to reach users who have previously interacted with a business.
• Facebook Analytics and Reporting: Analyzing Facebook campaign performance, understanding key metrics, and creating reports.
• Facebook Messenger Marketing: Leveraging Facebook Messenger for customer engagement, including automated chatbots and messaging campaigns.
• Facebook Marketing Strategy: Developing a comprehensive Facebook marketing strategy, including audience segmentation, content planning, and campaign management.
Optional Unit:
• Facebook Lead Generation: Setting up and managing Facebook lead generation campaigns, including lead forms and landing pages.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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