Executive Development Programme Customer Insights for Executive Leaders
-- ViewingNowThe Executive Development Programme in Customer Insights for Executive Leaders is a certificate course designed to empower aspiring and current leaders with the necessary skills to drive customer-centric strategies. This program emphasizes the importance of understanding customer needs, behaviors, and preferences to make informed business decisions.
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โข Customer Insights Fundamentals: Understanding the importance of customer insights, the role of data in decision making, and the basics of customer analytics.
โข Customer Segmentation: Defining customer segments, creating customer personas, and identifying key customer attributes to drive targeted marketing strategies.
โข Voice of the Customer (VoC): Collecting and analyzing customer feedback, identifying pain points, and implementing strategies to improve customer experience.
โข Customer Journey Mapping: Mapping the customer journey, identifying touchpoints, and optimizing the customer experience for maximum engagement and loyalty.
โข Customer Lifetime Value (CLV): Understanding the concept of CLV, calculating CLV, and using CLV to inform marketing and sales strategies.
โข Data Visualization: Presenting data in a visual format, interpreting visual data, and using data visualization tools to make informed decisions.
โข Predictive Analytics: Understanding predictive analytics, its applications in customer insights, and the ethical considerations of using predictive analytics.
โข Customer Insights in Digital Marketing: Leveraging customer insights to drive digital marketing strategies, including social media, email, and search engine marketing.
โข Data-Driven Decision Making: Making data-driven decisions, integrating customer insights into business strategy, and measuring the impact of customer insights on business performance.
Please note that the above list is not exhaustive, and additional units may be added or modified based on the specific needs of the Executive Development Programme.
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