Advanced Certificate in Market Research Methodology
-- ViewingNowThe Advanced Certificate in Market Research Methodology is a comprehensive course designed to equip learners with cutting-edge skills in market research. This course is essential for professionals seeking to advance their careers in marketing, business analysis, and consumer insights.
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โข Advanced Statistical Analysis: Descriptive and Inferential Statistics, Regression Analysis, Factor Analysis, Discriminant Analysis
โข Survey Design and Sampling: Questionnaire Development, Sampling Techniques, Online Surveys, Probability and Non-probability Sampling
โข Focus Groups and In-depth Interviews: Moderation Techniques, Recruitment Strategies, Analysis Methods
โข Secondary Research: Data Mining, Competitive Intelligence, Social Media Analysis, Industry Analysis
โข Data Visualization: Charting Tools, Data Storytelling, Infographics, Dashboard Design
โข Advanced Data Analysis with SPSS or SAS: Multivariate Analysis, Advanced Regression, Segmentation Analysis
โข Predictive Modeling: Machine Learning, Data Mining, Predictive Analytics
โข Mobile and Online Research: Mobile Surveys, Online Communities, Social Media Research
โข Ethnography and Netnography: Participant Observation, Content Analysis, Online Ethnography
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