Advanced Certificate in Market Research Methodology
-- viewing nowThe Advanced Certificate in Market Research Methodology is a comprehensive course designed to equip learners with cutting-edge skills in market research. This course is essential for professionals seeking to advance their careers in marketing, business analysis, and consumer insights.
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Course Details
• Advanced Statistical Analysis: Descriptive and Inferential Statistics, Regression Analysis, Factor Analysis, Discriminant Analysis
• Survey Design and Sampling: Questionnaire Development, Sampling Techniques, Online Surveys, Probability and Non-probability Sampling
• Focus Groups and In-depth Interviews: Moderation Techniques, Recruitment Strategies, Analysis Methods
• Secondary Research: Data Mining, Competitive Intelligence, Social Media Analysis, Industry Analysis
• Data Visualization: Charting Tools, Data Storytelling, Infographics, Dashboard Design
• Advanced Data Analysis with SPSS or SAS: Multivariate Analysis, Advanced Regression, Segmentation Analysis
• Predictive Modeling: Machine Learning, Data Mining, Predictive Analytics
• Mobile and Online Research: Mobile Surveys, Online Communities, Social Media Research
• Ethnography and Netnography: Participant Observation, Content Analysis, Online Ethnography
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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