Global Certificate in Search Marketing & Legal Compliance Best Practices
-- ViewingNowThe Global Certificate in Search Marketing & Legal Compliance Best Practices course is a comprehensive program designed to meet the growing industry demand for professionals with a deep understanding of search marketing and legal compliance. This course emphasizes the importance of ethical search engine optimization (SEO) techniques, pay-per-click (PPC) advertising, and legal compliance in today's digital marketing landscape.
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โข Search Marketing Fundamentals: Understanding the basics of search marketing, including search engine optimization (SEO) and pay-per-click (PPC) advertising.
โข Keyword Research and Analysis: Identifying and analyzing keywords to optimize search marketing campaigns.
โข SEO Techniques: Best practices for on-page and off-page optimization, including link building, content creation, and technical SEO.
โข PPC Campaign Management: Creating, managing, and optimizing PPC campaigns using tools such as Google Ads.
โข Analytics and Reporting: Measuring and analyzing search marketing performance using tools such as Google Analytics.
โข Legal Compliance Basics: Understanding the legal landscape of search marketing, including regulations and best practices for data privacy and security.
โข Copyright and Trademark Law: Understanding the legal implications of using copyrighted and trademarked materials in search marketing campaigns.
โข Advertising Regulations: Understanding the regulations surrounding advertising, including truth-in-advertising laws and industry-specific guidelines.
โข Privacy Laws: Understanding the legal requirements for data privacy, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
โข Crisis Management: Developing a plan for managing legal issues in search marketing, including responding to copyright infringement notices and regulatory investigations.
Note: This content is provided for informational purposes only and does not constitute legal advice. Please consult with a qualified attorney for legal guidance specific to your situation.
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