Global Certificate in Search Marketing & Legal Compliance Best Practices
-- viewing nowThe Global Certificate in Search Marketing & Legal Compliance Best Practices course is a comprehensive program designed to meet the growing industry demand for professionals with a deep understanding of search marketing and legal compliance. This course emphasizes the importance of ethical search engine optimization (SEO) techniques, pay-per-click (PPC) advertising, and legal compliance in today's digital marketing landscape.
2,634+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Search Marketing Fundamentals: Understanding the basics of search marketing, including search engine optimization (SEO) and pay-per-click (PPC) advertising.
• Keyword Research and Analysis: Identifying and analyzing keywords to optimize search marketing campaigns.
• SEO Techniques: Best practices for on-page and off-page optimization, including link building, content creation, and technical SEO.
• PPC Campaign Management: Creating, managing, and optimizing PPC campaigns using tools such as Google Ads.
• Analytics and Reporting: Measuring and analyzing search marketing performance using tools such as Google Analytics.
• Legal Compliance Basics: Understanding the legal landscape of search marketing, including regulations and best practices for data privacy and security.
• Copyright and Trademark Law: Understanding the legal implications of using copyrighted and trademarked materials in search marketing campaigns.
• Advertising Regulations: Understanding the regulations surrounding advertising, including truth-in-advertising laws and industry-specific guidelines.
• Privacy Laws: Understanding the legal requirements for data privacy, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
• Crisis Management: Developing a plan for managing legal issues in search marketing, including responding to copyright infringement notices and regulatory investigations.
Note: This content is provided for informational purposes only and does not constitute legal advice. Please consult with a qualified attorney for legal guidance specific to your situation.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate