Certificate in Acquisition & Conversion Performance Management
-- ViewingNowThe Certificate in Acquisition & Conversion Performance Management is a comprehensive course that equips learners with essential skills to excel in digital marketing. This course emphasizes the importance of understanding customer acquisition and conversion funnels, empowering learners to optimize marketing strategies, and enhance business performance.
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โข Performance Metrics in Acquisition & Conversion: Understanding key performance indicators (KPIs) for acquisition and conversion, including click-through rates (CTR), cost per acquisition (CPA), and conversion rates.
โข Acquisition Strategies: Exploring various acquisition channels, such as search engine marketing (SEM), social media advertising, and email marketing, to attract potential customers.
โข Conversion Rate Optimization: Techniques for improving conversion rates, including A/B testing, landing page optimization, and user experience (UX) design.
โข Data Analysis for Performance Management: Analyzing data to measure the effectiveness of acquisition and conversion strategies, and using data visualization tools to present findings.
โข Attribution Modeling: Understanding the customer journey and assigning credit to each touchpoint in the conversion process.
โข Retargeting & Remarketing: Strategies for re-engaging potential customers who have shown interest but not yet converted.
โข Customer Lifetime Value (CLV) & Customer Relationship Management (CRM): Managing customer relationships to maximize CLV, and using CRM tools to track and analyze customer behavior.
โข Legal & Ethical Considerations: Compliance with data privacy regulations, such as GDPR and CCPA, and ethical considerations in performance management.
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