Executive Development Programme in Mobile Retargeting Strategy
-- ViewingNowThe Executive Development Programme in Mobile Retargeting Strategy is a certificate course designed to empower professionals with the latest skills in mobile marketing. This programme is crucial in today's digital age, where mobile devices have become the primary platform for online shopping.
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โข Mobile Retargeting Fundamentals: Understanding the Basics of Retargeting, Importance of Mobile in Retargeting, Key Mobile Retargeting Channels
โข User Behavior & Segmentation: Analyzing User Behavior, Audience Segmentation Strategies, Personalization Techniques in Retargeting
โข Mobile Ad Formats: Display Ads, Video Ads, Native Ads, Rewarded Ads, Playable Ads, Interstitial Ads
โข Tracking & Attribution: Mobile Measurement Partners, Cross-Device Tracking, Multi-Touch Attribution, Last-Click Attribution
โข Creating Mobile Retargeting Campaigns: Campaign Goals, Setting Up Ad Creative, Choosing the Right Ad Format, Audience Targeting, Bidding Strategies
โข Optimizing Mobile Retargeting Campaigns: A/B Testing, Campaign Performance Metrics, Scaling Winning Campaigns, Budget Allocation
โข Legal & Privacy Considerations: GDPR, CCPA, User Consent, Data Security, Ad Compliance
โข Emerging Trends & Future of Mobile Retargeting: Artificial Intelligence, Machine Learning, Programmatic Advertising, Dynamic Creative Optimization, Augmented Reality Ads
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