Executive Development Programme in Mobile Retargeting Strategy
-- viewing nowThe Executive Development Programme in Mobile Retargeting Strategy is a certificate course designed to empower professionals with the latest skills in mobile marketing. This programme is crucial in today's digital age, where mobile devices have become the primary platform for online shopping.
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Course Details
• Mobile Retargeting Fundamentals: Understanding the Basics of Retargeting, Importance of Mobile in Retargeting, Key Mobile Retargeting Channels
• User Behavior & Segmentation: Analyzing User Behavior, Audience Segmentation Strategies, Personalization Techniques in Retargeting
• Mobile Ad Formats: Display Ads, Video Ads, Native Ads, Rewarded Ads, Playable Ads, Interstitial Ads
• Tracking & Attribution: Mobile Measurement Partners, Cross-Device Tracking, Multi-Touch Attribution, Last-Click Attribution
• Creating Mobile Retargeting Campaigns: Campaign Goals, Setting Up Ad Creative, Choosing the Right Ad Format, Audience Targeting, Bidding Strategies
• Optimizing Mobile Retargeting Campaigns: A/B Testing, Campaign Performance Metrics, Scaling Winning Campaigns, Budget Allocation
• Legal & Privacy Considerations: GDPR, CCPA, User Consent, Data Security, Ad Compliance
• Emerging Trends & Future of Mobile Retargeting: Artificial Intelligence, Machine Learning, Programmatic Advertising, Dynamic Creative Optimization, Augmented Reality Ads
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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