Executive Development Programme Media & Persuasion Techniques
-- ViewingNowThe Executive Development Programme in Media & Persuasion Techniques is a certificate course designed to empower professionals with crucial skills in communication and influence. In an era where media plays a pivotal role in shaping opinions, this programme equips learners with the ability to craft compelling narratives and employ persuasive techniques effectively.
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โข Media Literacy: Understanding the media landscape, identifying credible sources, and recognizing biases.
โข Effective Communication: Crafting compelling messages, public speaking, and adapting communication styles to various audiences.
โข Persuasion Techniques: Utilizing persuasive strategies, such as ethos, pathos, and logos, to influence opinions and decisions.
โข Body Language and Nonverbal Communication: Interpreting and using nonverbal cues to enhance messaging and build rapport.
โข Social Media Management: Leveraging social media platforms for professional growth and organizational success.
โข Media Relations: Building positive relationships with media representatives and navigating interviews and press conferences.
โข Content Creation and Strategy: Developing engaging content, aligning with brand values, and measuring effectiveness.
โข Crisis Communication: Managing communication during organizational crises, minimizing damage, and restoring trust.
โข Stakeholder Engagement: Identifying key stakeholders, understanding their interests, and fostering mutually beneficial relationships.
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