Executive Development Programme Media & Persuasion Techniques
-- viewing nowThe Executive Development Programme in Media & Persuasion Techniques is a certificate course designed to empower professionals with crucial skills in communication and influence. In an era where media plays a pivotal role in shaping opinions, this programme equips learners with the ability to craft compelling narratives and employ persuasive techniques effectively.
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Course Details
• Media Literacy: Understanding the media landscape, identifying credible sources, and recognizing biases.
• Effective Communication: Crafting compelling messages, public speaking, and adapting communication styles to various audiences.
• Persuasion Techniques: Utilizing persuasive strategies, such as ethos, pathos, and logos, to influence opinions and decisions.
• Body Language and Nonverbal Communication: Interpreting and using nonverbal cues to enhance messaging and build rapport.
• Social Media Management: Leveraging social media platforms for professional growth and organizational success.
• Media Relations: Building positive relationships with media representatives and navigating interviews and press conferences.
• Content Creation and Strategy: Developing engaging content, aligning with brand values, and measuring effectiveness.
• Crisis Communication: Managing communication during organizational crises, minimizing damage, and restoring trust.
• Stakeholder Engagement: Identifying key stakeholders, understanding their interests, and fostering mutually beneficial relationships.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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