Masterclass Certificate in Market Research & Business Strategy
-- ViewingNowThe Masterclass Certificate in Market Research & Business Strategy is a comprehensive course designed to equip learners with essential skills for career advancement. This program delves into the importance of market research in formulating effective business strategies, thereby creating a strong foundation for making informed business decisions.
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Unit 1: Introduction to Market Research & Business Strategy
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Unit 2: Conducting Effective Market Research
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Unit 3: Segmentation, Targeting, and Positioning (STP) Framework
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Unit 4: Competitive Analysis and Market Positioning
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Unit 5: Business Model Canvas and Value Proposition Design
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Unit 6: Market Trends and Forecasting
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Unit 7: Customer Insights and Behavior Analysis
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Unit 8: Marketing Mix (4Ps) and Integrated Marketing Communications
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Unit 9: Metrics and Analytics for Market Research and Business Strategy
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Unit 10: Developing and Implementing a Successful Business Strategy
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