Masterclass Certificate in Ad Fraud & Measurement Science

Name: Masterclass Certificate in Ad Fraud & Measurement Science
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The Masterclass Certificate in Ad Fraud & Measurement Science is a comprehensive course that equips learners with essential skills to combat ad fraud and enhance measurement accuracy. In an industry where $51 million are lost to ad fraud daily, this course's importance cannot be overstated.

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This program delves into the intricacies of ad fraud, from understanding the types of fraud to implementing robust prevention strategies. Learners gain expertise in various measurement methodologies, attribution models, and data analysis techniques, ensuring they are well-equipped to optimize ad campaigns and maximize ROI. By completing this course, professionals demonstrate their commitment to ethical digital advertising and set themselves apart in the job market. The skills acquired in this program are highly sought after, paving the way for career advancement in media buying, ad operations, digital analytics, and other related fields.

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Detalles del Curso

• Ad Fraud Fundamentals
• Understanding Ad Impressions and Clicks
• Types of Ad Fraud: Bots, Click Farms, and Human Fraud
• Measurement Science: Data Accuracy and Precision
• Ad Fraud Detection Techniques
• Attribution Modeling and Ad Fraud
• Machine Learning and Ad Fraud Detection
• Mobile Ad Fraud: In-App and Mobile Web
• Ad Fraud Case Studies and Real-World Examples
• Best Practices in Ad Fraud Prevention and Mitigation

Trayectoria Profesional

In the UK, the demand for professionals with expertise in ad fraud and measurement science is on the rise. This Masterclass Certificate offers the opportunity to specialize in this high-growth area, with a variety of rewarding roles available. 1. Ad Fraud Analyst: As an Ad Fraud Analyst, you will be responsible for identifying and mitigating fraudulent activities in digital advertising campaigns. The average salary range for this role is £30,000 to £50,000 per year. 2. Ad Measurement Specialist: Ad Measurement Specialists focus on evaluating the effectiveness of digital ad campaigns using various analytical techniques and tools. The typical salary for this role is between £35,000 and £60,000 per year. 3. Data Scientist (Marketing Attribution): Data Scientists specializing in marketing attribution analyze complex data sets to help businesses understand the customer journey and optimize marketing efforts. They can expect a salary of £45,000 to £80,000 per year. 4. Digital Marketing Analytics Manager: As a Digital Marketing Analytics Manager, you will lead a team responsible for analyzing digital marketing performance data and making data-driven decisions. The average salary for this role is £40,000 to £70,000 per year. 5. Programmatic Advertising Analyst: In this role, you will focus on optimizing programmatic ad campaigns by analyzing performance data and making recommendations. The typical salary range for Programmatic Advertising Analysts is £30,000 to £50,000 per year.

Requisitos de Entrada

Comprensión básica de la materia
Competencia en idioma inglés
Acceso a computadora e internet
Habilidades básicas de computadora
Dedicación para completar el curso

No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:

No acreditado por un organismo reconocido
No regulado por una institución autorizada
Complementario a las calificaciones formales

Recibirás un certificado de finalización al completar exitosamente el curso.

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Vía Rápida: GBP £140

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