Masterclass Certificate in Ad Fraud & Measurement Science

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The Masterclass Certificate in Ad Fraud & Measurement Science is a comprehensive course that equips learners with essential skills to combat ad fraud and enhance measurement accuracy. In an industry where $51 million are lost to ad fraud daily, this course's importance cannot be overstated.

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About this course

This program delves into the intricacies of ad fraud, from understanding the types of fraud to implementing robust prevention strategies. Learners gain expertise in various measurement methodologies, attribution models, and data analysis techniques, ensuring they are well-equipped to optimize ad campaigns and maximize ROI. By completing this course, professionals demonstrate their commitment to ethical digital advertising and set themselves apart in the job market. The skills acquired in this program are highly sought after, paving the way for career advancement in media buying, ad operations, digital analytics, and other related fields.

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Course Details

• Ad Fraud Fundamentals
• Understanding Ad Impressions and Clicks
• Types of Ad Fraud: Bots, Click Farms, and Human Fraud
• Measurement Science: Data Accuracy and Precision
• Ad Fraud Detection Techniques
• Attribution Modeling and Ad Fraud
• Machine Learning and Ad Fraud Detection
• Mobile Ad Fraud: In-App and Mobile Web
• Ad Fraud Case Studies and Real-World Examples
• Best Practices in Ad Fraud Prevention and Mitigation

Career Path

In the UK, the demand for professionals with expertise in ad fraud and measurement science is on the rise. This Masterclass Certificate offers the opportunity to specialize in this high-growth area, with a variety of rewarding roles available. 1. Ad Fraud Analyst: As an Ad Fraud Analyst, you will be responsible for identifying and mitigating fraudulent activities in digital advertising campaigns. The average salary range for this role is £30,000 to £50,000 per year. 2. Ad Measurement Specialist: Ad Measurement Specialists focus on evaluating the effectiveness of digital ad campaigns using various analytical techniques and tools. The typical salary for this role is between £35,000 and £60,000 per year. 3. Data Scientist (Marketing Attribution): Data Scientists specializing in marketing attribution analyze complex data sets to help businesses understand the customer journey and optimize marketing efforts. They can expect a salary of £45,000 to £80,000 per year. 4. Digital Marketing Analytics Manager: As a Digital Marketing Analytics Manager, you will lead a team responsible for analyzing digital marketing performance data and making data-driven decisions. The average salary for this role is £40,000 to £70,000 per year. 5. Programmatic Advertising Analyst: In this role, you will focus on optimizing programmatic ad campaigns by analyzing performance data and making recommendations. The typical salary range for Programmatic Advertising Analysts is £30,000 to £50,000 per year.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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MASTERCLASS CERTIFICATE IN AD FRAUD & MEASUREMENT SCIENCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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