Global Certificate in Customer Insights Analysis
-- ViewingNowThe Global Certificate in Customer Insights Analysis is a crucial course designed to equip learners with the essential skills needed to thrive in today's data-driven world. This course focuses on the importance of analyzing customer insights to drive business growth and success.
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โข Customer Analytics Fundamentals: Understanding customer insights, data-driven decision making, customer segmentation, and analytics tools.
โข Data Collection and Management: Techniques for collecting customer data, data cleaning, management, and ethical considerations.
โข Customer Segmentation and Profiling: Identifying and understanding customer segments, creating customer personas, and segment-specific insights.
โข Customer Lifetime Value (CLV) Analysis: Calculating and interpreting CLV, and using it to inform customer strategies.
โข Voice of the Customer (VoC) Programs: Designing and implementing VoC programs, analyzing customer feedback, and driving improvements.
โข Behavioral Analytics: Analyzing customer behavior, identifying patterns, and predicting future behavior.
โข Predictive Analytics and Modeling: Utilizing statistical models, machine learning techniques, and predictive analytics for customer insights.
โข Data Visualization and Reporting: Presenting customer insights effectively through data visualization and reporting techniques.
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