Executive Development Programme in Crisis Communication and Strategic Foresight

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The Executive Development Programme in Crisis Communication and Strategic Foresight is a certificate course designed to empower professionals with the skills to navigate and lead in times of crisis. The course highlights the importance of effective communication, critical thinking, and strategic planning during turbulent times, making it highly relevant and in demand across various industries.

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Learners will gain essential skills in crisis communication, reputation management, and strategic foresight. They will learn how to analyze complex situations, make informed decisions, and communicate effectively to diverse stakeholders. The course also covers the latest trends and best practices in crisis communication, ensuring that learners are up-to-date with the latest industry developments. By completing this course, learners will be better equipped to manage crises, protect their organization's reputation, and drive long-term success. This will not only enhance their career prospects but also contribute to their organization's resilience and sustainability.

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โ€ข Crisis Communication Fundamentals
โ€ข Understanding Crisis Situations and Stakeholder Perceptions
โ€ข Developing Effective Crisis Communication Strategies
โ€ข Media Relations and Press Conference Management in Crises
โ€ข Social Media and Digital Crisis Communication
โ€ข Building and Maintaining Crisis Communication Teams
โ€ข Case Studies: Successful and Unsuccessful Crisis Communication
โ€ข Strategic Foresight: Anticipating and Planning for Future Crises
โ€ข Monitoring and Evaluating Crisis Communication Effectiveness
โ€ข Ethical Considerations in Crisis Communication and Strategic Foresight

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In the UK, the demand for professionals with expertise in crisis communication and strategic foresight has been steadily increasing. Here's a 3D pie chart that visualises the current job market trends for these roles: - **Crisis Communication Manager**: As organisations face various challenges, the need for skilled professionals who can manage communications during crises has become essential. These managers play a critical role in maintaining a positive brand image and ensuring transparent communication with stakeholders. - **Strategic Foresight Analyst**: Organisations are recognising the importance of anticipating future trends and potential disruptions. Strategic foresight analysts help businesses navigate uncertainty and adapt to changing market conditions by identifying and analysing weak signals, emerging trends, and future scenarios. - **Public Relations Specialist**: Effective communication with the public and media is an integral part of any organisation's reputation management strategy. Public relations specialists build and maintain a positive image for their organisation by handling press releases, social media, and other communication channels. - **Risk Communication Specialist**: Communicating potential risks and their mitigation strategies is an essential function in various industries, including healthcare, finance, and government. Risk communication specialists create and implement communication plans to inform stakeholders about potential hazards and their management. - **Business Continuity Planner**: Ensuring an organisation can continue its operations during and after a disruption requires careful planning and execution. Business continuity planners develop and maintain plans to ensure minimal disruption to services and a swift recovery in case of emergencies.

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EXECUTIVE DEVELOPMENT PROGRAMME IN CRISIS COMMUNICATION AND STRATEGIC FORESIGHT
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London School of International Business (LSIB)
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05 May 2025
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