Executive Development Programme in Purpose-Driven Brand Storytelling

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The Executive Development Programme in Purpose-Driven Brand Storytelling is a certificate course that emphasizes the importance of authentic and compelling storytelling in today's dynamic business landscape. This programme is designed to address the growing industry demand for professionals who can craft and share powerful brand stories that resonate with audiences and drive business growth.

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By enrolling in this course, learners will gain essential skills in purpose-driven brand storytelling, enabling them to create authentic connections with customers, employees, and stakeholders. The course curriculum covers various topics, including brand positioning, narrative structure, emotional engagement, and cross-platform storytelling. Through hands-on exercises, case studies, and interactive discussions, learners will develop a deep understanding of the art and science of storytelling and its role in driving brand success. Upon completion, learners will be equipped with the skills and knowledge necessary to lead purpose-driven brand storytelling initiatives in their organizations, opening up new opportunities for career advancement and growth.

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โ€ข Understanding Purpose-Driven Brand Storytelling
โ€ข The Power of Authentic Brand Narratives
โ€ข Identifying Your Brand's Core Purpose
โ€ข Creating Engaging Brand Stories with Empathy and Emotion
โ€ข Crafting Compelling Personas and Customer Journeys
โ€ข The Role of Data and Insights in Purpose-Driven Storytelling
โ€ข Integrating Brand Storytelling Across Channels and Touchpoints
โ€ข Measuring the Impact of Purpose-Driven Brand Storytelling
โ€ข Overcoming Challenges and Navigating Change in Brand Storytelling

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN PURPOSE-DRIVEN BRAND STORYTELLING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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