Global Certificate in Customer Analytics and Business Strategy
-- ViewingNowThe Global Certificate in Customer Analytics and Business Strategy is a comprehensive course that equips learners with essential skills to drive data-driven business strategies. In today's digital age, understanding customer behavior through analytics is crucial for business success.
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โข Customer Analytics Fundamentals: Understanding the basics of customer analytics, data collection, and analysis techniques.
โข Data Visualization: Learning to present data effectively to drive business strategy.
โข Customer Segmentation: Techniques for segmenting customers and understanding their behavior.
โข Customer Lifetime Value: Methods for calculating and maximizing the value of customers.
โข Predictive Analytics: Utilizing statistical models to forecast customer behavior.
โข Market Research: Conducting research to understand the market, competition, and customer needs.
โข Digital Analytics: Analyzing data from digital channels to inform business strategy.
โข Data-Driven Decision Making: Incorporating data and analytics into strategic decision making.
โข Data Ethics and Privacy: Ensuring responsible use of customer data and maintaining privacy.
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