Certificate in Customer Data and Analytics Fundamentals
-- ViewingNowThe Certificate in Customer Data and Analytics Fundamentals is a comprehensive course designed to equip learners with essential skills in customer data analysis. This program is crucial in today's data-driven world, where businesses rely heavily on customer data to make informed decisions.
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GBP £ 140
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โข Customer Data Analysis: Understanding the basics of analyzing customer data, including segmentation, trends, and behavior patterns.
โข Data Collection Methods: Exploring various methods for collecting customer data, such as surveys, web analytics, and social media monitoring.
โข Data Management: Learning best practices for organizing, cleaning, and maintaining customer data to ensure accuracy and consistency.
โข Data Privacy and Security: Understanding the legal and ethical considerations around customer data privacy and security, including GDPR and CCPA regulations.
โข Data Visualization: Techniques for presenting customer data in a clear and actionable way, such as charts, graphs, and dashboards.
โข Customer Relationship Management (CRM) Systems: Overview of CRM systems and their role in managing customer data, including Salesforce, HubSpot, and Zoho.
โข Data-Driven Decision Making: Applying customer data analysis to business decision making, including identifying customer needs, measuring marketing effectiveness, and improving customer satisfaction.
โข Machine Learning and Predictive Analytics: Introduction to machine learning and predictive analytics techniques for customer data, including clustering, regression, and classification.
โข Experimentation and Testing: Learning how to design and implement A/B tests and other experiments to optimize customer experiences and measure the impact of marketing campaigns.
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