Executive Development Programme in Product Vision & Strategy Development
-- ViewingNowThe Executive Development Programme in Product Vision & Strategy Development is a certificate course designed to empower professionals with the skills necessary to drive product success in the modern business world. In today's rapidly evolving marketplaces, a clear product vision and strategy are critical to staying ahead of the competition.
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โข Product Vision Development: Understanding the primary goals, values, and impact of a product, and creating a clear and inspiring vision statement. This unit will cover topics such as market research, user personas, and competitive analysis to inform the product vision.
โข Product Strategy Development: Defining the steps and actions required to achieve the product vision, including target customers, unique value proposition, and key performance indicators. This unit will explore different strategic frameworks and methodologies to help participants develop a robust product strategy.
โข Market Analysis and Trends: Analyzing the market landscape, identifying growth opportunities, and anticipating future trends. This unit will cover topics such as market sizing, segmentation, and positioning, as well as emerging technologies and customer behaviors.
โข Customer Discovery and Validation: Understanding customer needs, pain points, and behaviors, and validating product ideas through customer feedback and data. This unit will cover topics such as user interviews, surveys, and usability testing.
โข Go-to-Market Planning: Developing a comprehensive plan for launching and scaling the product in the market, including pricing, distribution, and promotion strategies. This unit will cover topics such as product-market fit, launch timelines, and stakeholder management.
โข Metrics and Analytics: Measuring and analyzing product performance using key performance indicators (KPIs), and using data to inform decision-making and product improvements. This unit will cover topics such as data sources, data visualization, and statistical analysis.
โข Organizational Alignment: Ensuring that the product vision and strategy are aligned with the overall company goals and values, and engaging stakeholders and cross-functional teams in the product development process. This unit will cover topics such as change management, communication, and collaboration.
โข Innovation and Creativity: Fostering a culture of innovation and creativity in the product development process, and encouraging experimentation and risk-taking. This unit will cover topics such as design thinking, ideation, and prototyping.
โข Ethics and Compliance: Understanding the ethical and legal considerations in product development, including data privacy, security, and accessibility. This unit will cover topics
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